 Exclusive 25 Step Marketing Plan for Sellers
Company Objectives
1. To expose your home to the maximum number of interested and capable buyers.
2. To educate all interested prospects on the unique features and lifestyle benefits your
home offers.
3. To help you get the highest possible sales price for your home.
4. To make the listing and sales process easy, convenient, and problem-free for you.
5. To educate and assist you in the most effective ways to present your home for the
greatest buyer impression.
Marketing Plan Elements:
1. Submit your home listing for exposure to over 1200 active agents in
the Multiple Listing Service system.
2. Present copies of your home listing to all of our company's active
agents who each day work with interested and capable buyers.
3. Present you with professional advice on presenting your home to show
exceptionally well, and sell for the greatest possible price.
4. Place your home on our web site, discovergrantspass.com, displaying your
homes features, area details, school information, etc. to take advantage of our
60,000+ average monthly visitors.
5. Produce a professional interior / exterior virtual tour of your home using the
industries latest technology which we’ll placed on the internet as well as the
Multiple Listing Service.
6. Create a custom listing brochure about your home for personal distribution to
each active agent in the community using our exclusive email broadcast system.
7. Create a custom flyer of features and lifestyle benefits of your home for use
by cooperating agents showing your home.
8. Place your home on our Syndication Partners National web sites for maximum
exposure, sites to include, disovergrantspass.com, Realtor.com, Trulia.com,
Googlebeta.com, zillow.com, yahoo.com, and many more visited by over 60
million interested buyers from around the world each month.
9. Create a custom "Featured Property Website" specifically for your home with
its own website address.
10. Promote your home with our Broadcast email program that includes the areas
top producing Buyers Agents.
11. Maximize showing exposure through professional signage.
12. Enhance convenience of buyers Agents viewing by placing your home on a
key safe lockbox.
13. Educate you and potential buyers on the numerous methods of financing the
purchase of your home.
14. Suggest constructive changes to your home to make it more appealing, and a sale more likely, to interested buyers.
15. Supply you with a local list of area professionals that are relevant and useful in
the process of seller your home.
16. Keep you educated and up-to-date on listing and selling market conditions in your
area.
17. Update you on all activity regarding your home: agent showings, agent tours,
sign inquiries, etc.
18. Place your home listing in our Prudential Sherm Heater Website.
19. Track all home showing agents and public using special sign-in sheets.
20. Follow-up on all agents who have shown your home to answer questions, and
further motivate buyer interest.
21. Ensure that any offers from buyers are pre-qualified and capable of closing on
the purchase.
22. Include your home on our exclusive “Features Properties” page in our
monthly newsletter“Service for Life”.
23. Represent you in contract negotiations with buyers to help generate the highest
selling price for the home.
24. Coordinate escrow, financing, and closing activities on your behalf to ensure a
smooth, hassle-free closing
25. Personally deliver your proceeds check at closing of your home.
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